New Harry Potter Book shares pre-sale frenzy with D&D

“The world of imagination and fantasy can help pass on to the child cultural and social messages [and] function as a way to experience vicariously things an individual could not do first-hand.”
Aminadav, C. "Fantasies and imagination in mildly and moderately retarded young people." International Journal of Adolescent Medicine & Health. 1995 Apr-Jun. 8: p.103-106
Wand making, broom decorating, tattoos, owls and pajama parties.... These book store gimmicks are just a few of the anticipated feasts and marketing tactics scheduled for July 8 in anticipation of the mysterious Book 4. Though its title, Harry Potter and the Goblet of Fire, was a close-guarded secret until June 28, a spellbound world had already sent book sales soaring into the heights like a magical broomstick.