Bible Sales Surge 36% After Assassination of Christian Activist Charlie Kirk

by Emmitt Barry, with reporting from Washington D.C. Bureau Staff

(Worthy News) – In the weeks following the assassination of Christian political activist Charlie Kirk, Americans have turned to Scripture in record numbers — a striking indicator of renewed spiritual hunger across the nation.

According to newly released data from Circana BookScan, Bible sales surged 36% in September compared to the same month last year, reaching 2.4 million copies sold — up from 1.5 million in August. Until that point, monthly sales in 2025 had remained relatively stable between 1.2 million and 1.6 million copies.

“People started to think about what they believe and why,” said Mark Schoenwald, president and CEO of HarperCollins Christian Publishing, the country’s largest publisher of Bibles and Christian literature. “It awakened a lot of them.”

HarperCollins reported that young adults aged 18 to 34 accounted for a significant portion of the spike, suggesting a generational shift toward renewed interest in Scripture and faith-based resources.

Analysts note that this surge reflects a recurring national pattern: in moments of grief, uncertainty, or moral upheaval, Americans often rediscover faith.

Bible sales have been trending upward for the past two years. Between January and September 2025, sales rose 11% over the same period last year. In 2024, sales were up 22% compared to 2023 — signaling a steady, multi-year revival of interest in the Word of God that appears to have now reached new heights in the wake of Kirk’s death.

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